Ensure your brand is seen at the cross roads of the world. Our Times Square and Sunset Strip locations bring your brand to locals and tourists in two of the most visited areas of the world. Both of these locations present the opportunity for massive impact that primes virility —guaranteed to reach a broad audience both offline and online. These iconic locations with spectacular billboards are complete with the right canvases to match your business goals. Plus, we have experience in 3D buildouts and experiential add-ons.
Netflix is dominating the Sunset Strip
Netflix's latest conquest? Billboard advertising along the Sunset Strip - Los Angeles Times
Image courtesy Tom Wiscombe Architecture. Can digital billboards be beautiful? Or are they a blight on the urban landscape? Los Angeles has been struggling for years to create a digital sign ordinance.
City of West Hollywood
As you relax in your soon-to-be-classic car, you take in the scenery—palm trees, shops, clubs, and record companies. These giant artworks were often variations on album art, relying on eye-catching imagery and minimal text to remind passersby of the music they needed to hear immediately—while it was still cool. Robert Landau is a photographer who wandered the Strip with his camera, capturing images of the splashy, ephemeral billboards as they came and went. Landau treasures his photographs as documents of a time before digital everything.
Netflix is once again crashing the party to the chagrin of Hollywood studios, but this time in an old-school way — by acquiring billboards along the Sunset Strip. The digital streaming Goliath has quietly bought up prime billboard space along the mile-and-a-half-long section of Sunset Boulevard in West Hollywood that is among the most coveted advertising properties in the country. Netflix in recent months has purchased at least 18 billboard faces from Regency Outdoor Advertising, in a deal estimated to be worth tens of millions of dollars, according to ad industry insiders. The billboards, which are concentrated around Sunset Plaza and the Chateau Marmont, are already Netflix-branded, but some still carry ads for other studios and advertisers because of previous agreements with Regency.